When someone searches “serviced apartments near me” in Melbourne, the three businesses that appear at the top of Google Maps get the overwhelming majority of clicks, calls, and bookings. This guide explains exactly how to find Q Squared on Google Maps — and what we do to stay visible to the guests who need us most.
of all Google searches have local intent
of people search for local businesses every week
Google Maps is the first stop for “near me” searches
How to find Q Squared on Google Maps
Finding our apartments on Google Maps is simple. Search any of the following and we will appear in your results:
- “Serviced apartments North Melbourne”
- “Accommodation near Peter Mac”
- “Serviced apartments near Royal Melbourne Hospital”
- “Short stay apartments Melbourne CBD”
- “Q Squared Serviced Apartments”
You can also find us directly at 115 Chetwynd Street, North Melbourne VIC 3051. Tap the map below to open directions straight to our door.
Why Google Maps is the first place guests look
When you are in an unfamiliar city — or searching for accommodation near a Melbourne hospital — Google Maps is almost always the starting point. It gives you an instant view of what is nearby, how far away it is, what other guests have said, and whether the business is open right now.
The three listings that appear in the “Map Pack” — the highlighted box at the top of Google search results — receive the vast majority of clicks. Being visible there is not just good marketing: for guests arriving in Melbourne for medical treatment or an extended work stay, it is often the only way they find their accommodation.
On your phone, open Google Maps, tap the search bar, and type “Q Squared Serviced Apartments”. Tap our listing to see photos, reviews, amenities, and a direct booking link — all without leaving the app.
How Google decides which accommodation appears first
Google uses three core factors to determine which local businesses appear at the top of Maps results. Understanding these helps explain why some businesses appear consistently — and others do not.
1. Relevance — does your business match what is being searched?
Google matches search queries to businesses based on how well the business profile, website, and reviews describe what the person is looking for. A search for “accommodation near Peter Mac” should return businesses that clearly serve hospital visitors — not just any apartment in Melbourne.
2. Distance — how close are you to the searcher?
Since Google’s 2021 Vicinity update, physical proximity has become a dominant ranking factor. Businesses that are genuinely close to the location being searched have a real advantage. Q Squared’s location in North Melbourne, within walking distance of the Parkville hospital precinct, is a significant asset here.
3. Prominence — how well-known and trusted is the business?
Prominence is built through reviews, consistent business information, website quality, and how often your business is mentioned across the web. A steady stream of genuine guest reviews, accurate listings across directories, and a well-maintained Google Business Profile all contribute to prominence over time.
What Q Squared does to stay visible on Google Maps
Appearing consistently in Google Maps results takes ongoing effort. Here is what we focus on to maintain visibility for guests who need us.
Keeping our Google Business Profile complete and current
Our Google Business Profile includes accurate opening hours, current photos of every apartment type, a full list of amenities, and correct contact details. NAP consistency — having the same Name, Address, and Phone number across every online platform — is a foundational requirement we maintain across Google, all booking platforms, and our own website.
Encouraging genuine guest reviews
Reviews are one of the most significant factors in local search rankings. Research from Sterling Sky’s 2025 case study documented measurable ranking improvements correlated with review count — even at small thresholds. Review recency also matters: a steady flow of recent reviews signals to Google that the business is active and trusted right now. We encourage every guest to share their honest experience on Google after their stay.
Uploading regular photos
Google Business Profiles with more than 100 photos consistently outperform those with fewer images in both clicks and calls. We regularly update our profile with current photos of our apartments, the surrounding neighbourhood, and the nearby Parkville hospital precinct.
Publishing regular Google Posts
We use Google Posts to share updates, availability information, and offers directly on our Maps listing. Regular posting keeps our profile active and signals to Google that we are an operating business — not a static, abandoned listing.
Maintaining website and schema alignment
Our website is structured with LocalBusiness schema markup, which helps Google understand exactly what we offer, where we are, and who we serve. Dedicated pages for each nearby hospital — Peter Mac, Royal Melbourne, Royal Children’s — reinforce the relevance signals that matter most for our key guest groups.
How to leave a Google review for Q Squared
If you have stayed with us and found your accommodation during a stressful time, your review helps the next family or patient in the same situation find us quickly. Here is how:
- Open Google Maps on your phone or computer
- Search “Q Squared Serviced Apartments”
- Tap our listing to open the full profile
- Scroll to the Reviews section and tap “Write a review”
- Select your star rating and write a few words about your stay
- Tap Post — it appears on our profile immediately
The most useful reviews mention specific details: why you were staying, how convenient the location was, what the apartment was like to live in day-to-day, and how the team handled any requests. Reviews like these help future guests make confident decisions — and help Google understand exactly who we serve.
The searches that bring guests to Q Squared
These are the most common Google Maps searches that lead guests to our door:
- Serviced apartments near Peter Mac Melbourne
- Accommodation near Royal Melbourne Hospital
- Short stay apartments North Melbourne
- Furnished apartments near Queen Victoria Market
- Corporate accommodation North Melbourne
- Hospital family accommodation Melbourne
- Extended stay apartments Melbourne CBD
- Accommodation near Royal Children’s Hospital
If any of these describe what you are looking for, we are likely already showing up in your Google Maps results — and we would love to host you.
Quick summary — Q Squared on Google Maps
- Find us at 115 Chetwynd Street, North Melbourne VIC 3051
- Search “Q Squared Serviced Apartments” or “accommodation near Peter Mac” on Google Maps
- Google ranks on relevance, distance, and prominence — our location is strong on all three
- Genuine guest reviews help us stay visible for future patients and families
- Our profile is kept current with regular photos, posts, and accurate information
- Free secure parking is included — no stress about where to leave the car
Q Squared Serviced Apartments — North Melbourne
Ready to book? Find us on Google Maps or book direct.
We are a short walk from Peter Mac, Royal Melbourne Hospital, and the Melbourne CBD. Book direct through our website and receive 10% off your total stay — guaranteed lowest rate.